Why and How PR deals with Corporate Reputation, Image, Positioning and Identity.?
Every organization in today’s IT led world is witnessing unforeseen levels of competition for clients, customers, capital, talent, resources and space in media for message communication & coverage. Combine it with various challenges and uncertainty in business and economic environment, it’s not easy for your organization to maintain desired level of goodwill, reputation and growth. To prevail these situations reputation becomes one of your most crucial assets and a critical factor for success. Your organization can actively plan and build a good reputation through Public Relations and effective Message Communication. Public Relations is about reputation — the result of what you do; what you say and what others say about you. Public Relations is the discipline which looks after reputation with the aim of earning understanding, support and influencing opinion and behavior. Drivers of Good Reputation. Business wisdom says that businesses can be built overnight, but re