Positioning - What SMEs can learn from Big Brands -12 Zodiac Archetypes
Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be built. SME's in India are the back bone of the fast expanding economy. Scores of these companies are collectively emerging as an engine of growth. Many of these SME companies provide great investment and employment opportunities. However, most of them seem to be unknown and what they need to proactively do to put themselves on a higher pedestal is to strongly focus on brand building, marketing & communication and------Innovation. In a fast changing world its not enough to be good at manufacturing, operations and sales alone. We need to be equally good at innovating and problem solving. In a highly competit