How to Use Humor in Marketing...

-

The key to building customer relationships and brand loyalty is meaningful interaction. But with so much marketing noise out there, how can you make your brand stand out in a meaningful way?

Humor can be a great way to break through the noise. It triggers an emotional response from your audience, which makes funny messages more memorable. Think about your own experience: we can all recall a particularly amusing marketing message. It also creates brand personality, which helps customers relate to you on a human level.

The key to building customer relationships and brand loyalty is meaningful interaction. But with so much marketing noise out there, how can you make your brand stand out in a meaningful way?

Humor can be a great way to break through the noise. It triggers an emotional response from your audience, which makes funny messages more memorable. Think about your own experience: we can all recall a particularly amusing marketing message. It also creates brand personality, which helps customers relate to you on a human level.

Incorporating humor into marketing can be tricky. Laughs are great, but what you really want are sales. Let's break down the most effective ways to play it for laughs without losing sight of the 

end goal.
Three Do's and Don'ts for Using Humor in Marketing
1
DON'T: be controversial
Social media, videos, and other brand content like your website can all be appropriate places to inject some humor and show a little personality. However, don't let that personality become offensive or polarizing. Your goal is to get people to remember your business or brand for what you can offer them, not for your views on something that has nothing to do with your product or service.

2
DO: bear your wider marketing goals in mind.
Humor has a broad appeal, for sure. But it's not a license to forget your target audiences and the messages you want to communicate with them. As with all marketing initiatives, do some research! Who are the people you're trying to reach? What do they think is funny? And how can I incorporate that into my overall brand messaging and strategy?

3
DO: keep humor in its proper place.
Humor doesn't work equally across all channels. A joke that plays out well on your Facebook page is not necessarily going to work in a news release, where it may lower your credibility with journalists and customers who are looking for news about your business.

Done correctly, humor can build rapport between your brand and consumers, create shared experiences between your customers, and make your brand truly memorable. Just remember to keep it light, to the point, apolitical and appropriate to the channel you're using.

Comments

Post a Comment

Popular posts from this blog

Positioning - What SMEs can learn from Big Brands -12 Zodiac Archetypes

-
Image
Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be built. SME's in India are the back bone of the fast expanding economy. Scores of these companies are collectively emerging as an engine of growth. Many of these SME companies provide great investment and employment opportunities. However, most of them seem to be unknown and what they need to proactively do to put themselves on a higher pedestal is to strongly focus on brand building, marketing & communication and------Innovation. In a fast changing world its not enough to be good at manufacturing, operations and sales alone. We need to be equally good at innovating and problem solving. In a highly competit...
Read more

How PR helps SMEs add value to their business and reputation?

-
Image
I ndia is country of 1.4 million small and medium enterprise (SME) businesses. As of now there are over 300 companies listed on the SME platform of Bombay Stock Exchange and National Stock Exchange and several hundred companies are expected to list in the near future. I happen to interact with the top management of many SME companies and majority of them were confused about the value PR can bring to their businesses and reputation.   Although most big companies today understand public relations is important, but for SMEs PR is still an obscure concept. The question SMEs often ask is how will PR help me take my business to the next level? The simple answer is when it comes to modern organisations business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strateg...
Read more

Is your SME Business IPO ready?

-
Image
There are significant benefits to becoming a listed company, including access to public market capital to fund growth, research and development, new product introductions, and acquisition opportunities. An initial public offering (IPO) can also have a significant impact on your company’s brand and ability to compete in the marketplace. However, ensuring you are actually ready to operate as public company is critical before making the leap. With regards to main board IPO the conventional wisdom says that growth companies get ready to go public when they reach a certain revenue threshold in annualized sales and has at least few years and quarters of profitability under their belts. This theory is based on the idea that a company must be large enough to both: (a) withstand competitive pressures and (b) earn a large enough market value to enable the company to sell enough stock to institutional buyers in its IPO, without suffering massive dilution in the process.   However...
Read more