Hindi dailies lead circulation chart in July-December 2012 TNN | May 16, 2013

-

 Hindi newspapers sold the largest number of copies among daily newspapers in all languages in India, clocking a circulation of a little over 15 million during the July-December 2012 period. This was followed by English newspapers with a circulation of over 9 million during the period, according to Audit Bureau of Circulations (ABC).

Among other languages, Marathi newspapers came third in the pecking order with a certified circulation of 5.4 million, while the fourth spot was taken by Malayalam newspapers with a circulation of around 4 million. Tamil and Telugu daily newspapers took the fifth and sixth spot with a circulation of roughly 3.9 million and 3.7 million, respectively, while Bengali newspapers came seventh with 2.7 million.

Kannada newspapers took the eighth spot with a circulation of around 2 million. Punjabi with a circulation of 8.4 lakh was ninth on the list, followed by Oriya with a circulation of 4.8 lakh on the 10th spot. Other prominent ones included Assamese (3.3 lakh), Gujarati (1.6 lakh) and Urdu (1.3 lakh).

ABC, which has changed its system of appointing auditors to audit circulation figures of member publications with effect from January to June 2013, said this was being done to bring about greater transparency.

The total number of average certified copies of daily newspapers, weekly newspapers and magazines put together across 17 languages, during July-December 2012, stood at a little over 59 million. Of these, daily newspapers formed a significant portion (approximately 81%) of the circulation, with average certified copies at 48 million.

http://timesofindia.indiatimes.com/india/Hindi-dailies-lead-circulation-chart-in-July-December-2012/articleshow/20075139.cms

Comments

Post a Comment

Popular posts from this blog

Positioning - What SMEs can learn from Big Brands -12 Zodiac Archetypes

-
Image
Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be built. SME's in India are the back bone of the fast expanding economy. Scores of these companies are collectively emerging as an engine of growth. Many of these SME companies provide great investment and employment opportunities. However, most of them seem to be unknown and what they need to proactively do to put themselves on a higher pedestal is to strongly focus on brand building, marketing & communication and------Innovation. In a fast changing world its not enough to be good at manufacturing, operations and sales alone. We need to be equally good at innovating and problem solving. In a highly competit...
Read more

How PR helps SMEs add value to their business and reputation?

-
Image
I ndia is country of 1.4 million small and medium enterprise (SME) businesses. As of now there are over 300 companies listed on the SME platform of Bombay Stock Exchange and National Stock Exchange and several hundred companies are expected to list in the near future. I happen to interact with the top management of many SME companies and majority of them were confused about the value PR can bring to their businesses and reputation.   Although most big companies today understand public relations is important, but for SMEs PR is still an obscure concept. The question SMEs often ask is how will PR help me take my business to the next level? The simple answer is when it comes to modern organisations business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strateg...
Read more

Is your SME Business IPO ready?

-
Image
There are significant benefits to becoming a listed company, including access to public market capital to fund growth, research and development, new product introductions, and acquisition opportunities. An initial public offering (IPO) can also have a significant impact on your company’s brand and ability to compete in the marketplace. However, ensuring you are actually ready to operate as public company is critical before making the leap. With regards to main board IPO the conventional wisdom says that growth companies get ready to go public when they reach a certain revenue threshold in annualized sales and has at least few years and quarters of profitability under their belts. This theory is based on the idea that a company must be large enough to both: (a) withstand competitive pressures and (b) earn a large enough market value to enable the company to sell enough stock to institutional buyers in its IPO, without suffering massive dilution in the process.   However...
Read more