Why you should start your PR today to become Distinct Corporate Brand?

-
Bill Gates was once quoted famously saying “If I was down to my last dollar, I would spend it on Public Relations” If the richest man on Earth values PR so much, why many of us still take a myopic view of the discipline that has been part of human evolution journey. PR is all about relationships and without it human evolution would have not been possible. We have often come across public relations function treated as an insignificant cousin of marketing or corporate strategy. We are often the first consultants on the chopping block when a share price takes a nose dive and cash flow is under the microscope.
However, the good thing is this reality is slowly and steadily changing. There are scores of company directors today who take opposing view and understand that when the going gets tough – that is the time you need PR the most. It is the time you need solidarity, support and solution to deal with adverse situation. 
You see when it comes to PR – it’s all about laying the groundwork and taking a proactive approach. You need to decide and think about PR and engaging with all your stakeholders and media as soon as get listed on the stock exchanges or step into business. You cannot afford to lose any PR’able opportunities that can help position your organization as a Distinct Corporate Brand in your industry space. Don’t start late or think about PR after your skeletons have already come out of the closet and banged on the doors of media. There are immediate steps as a responsible company that you can be taking now to agree and commence your PR and investor relations strategy. These actions aren’t ‘nice to haves’ and you’re not doing them because you want your company to look good. Good PR is a strategic driver of new business and investor interest, and it is a key tool for building positive image and reputation and planning any potential crisis scenario that may affect the company.
For those Company Directors who still have no idea about how PR works or what are the applications/benefits of long term PR, let me make it simple for you by understanding the context of Mr Bill Gates quote in the beginning of this article.  What Bill Gates wanted to convey was,  PR is not just about spending your money on media, investor and marketing activities. PR deals effectively with perception. It changes negative perception and creates positive image and reputation by continuous engagement, communication and key positioning message delivery to identified target audience.  Strategic PR is also about proactively identifying areas, causes where your organization can contribute towards betterment of a society at large and this is how you can make your stakeholders perceive you as caring, responsible admirable, respectable and Distinct Corporate Brand and Citizen. 

 click here for an example of one such small initiative 
PARWAAZ, ADFACTORS AND UTTARANCHAL MAHASANGH PROVIDE RELIEF TO UTTRAKHAND FLOOD AFFECTED FAMILIES

 Contact us now to take your first step towards integrating your business goals into Public Relations. info@aaryanamatasco.com www.aaryanamatasco.com


Comments

Post a Comment

Popular posts from this blog

Positioning - What SMEs can learn from Big Brands -12 Zodiac Archetypes

-
Image
Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be built. SME's in India are the back bone of the fast expanding economy. Scores of these companies are collectively emerging as an engine of growth. Many of these SME companies provide great investment and employment opportunities. However, most of them seem to be unknown and what they need to proactively do to put themselves on a higher pedestal is to strongly focus on brand building, marketing & communication and------Innovation. In a fast changing world its not enough to be good at manufacturing, operations and sales alone. We need to be equally good at innovating and problem solving. In a highly competit...
Read more

How PR helps SMEs add value to their business and reputation?

-
Image
I ndia is country of 1.4 million small and medium enterprise (SME) businesses. As of now there are over 300 companies listed on the SME platform of Bombay Stock Exchange and National Stock Exchange and several hundred companies are expected to list in the near future. I happen to interact with the top management of many SME companies and majority of them were confused about the value PR can bring to their businesses and reputation.   Although most big companies today understand public relations is important, but for SMEs PR is still an obscure concept. The question SMEs often ask is how will PR help me take my business to the next level? The simple answer is when it comes to modern organisations business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strateg...
Read more

Is your SME Business IPO ready?

-
Image
There are significant benefits to becoming a listed company, including access to public market capital to fund growth, research and development, new product introductions, and acquisition opportunities. An initial public offering (IPO) can also have a significant impact on your company’s brand and ability to compete in the marketplace. However, ensuring you are actually ready to operate as public company is critical before making the leap. With regards to main board IPO the conventional wisdom says that growth companies get ready to go public when they reach a certain revenue threshold in annualized sales and has at least few years and quarters of profitability under their belts. This theory is based on the idea that a company must be large enough to both: (a) withstand competitive pressures and (b) earn a large enough market value to enable the company to sell enough stock to institutional buyers in its IPO, without suffering massive dilution in the process.   However...
Read more